📣 Grow Employer Brand & Talent Pipelines in Colombia
📍 Location: Colombia (Bogotá preferred / remote within Colombia)
🔎 Why Pharmbills?
At Pharmbills we connect Latin American talent with leading U.S. healthcare and insurance companies. With 1,000+ professionals across multiple countries, we’re scaling our employer brand in Colombia and need a results-driven PR specialist to lead influencer partnerships, webinars, events, media outreach, and insight reporting — on a part-time contract basis.
🎯 What this project is about
You’ll design and deliver PR & employability projects that drive awareness, candidate flow, and positive public perception for Pharmbills in Colombia. Success is measured against clear KPIs (see below) — you’ll own campaign delivery, local activation, and monthly reporting in coordination with Pharmbills’ marketing team.
Key responsibilities & KPIs
- Influencer & Employability Partnerships
- Secure 3–5+ vetted influencer partnerships per month.
- Generate 30,000–50,000 total monthly impressions (minimum ~10,000 per influencer).
- Achieve 3%+ engagement rate on influencer posts.
- Ensure ≥15% of webinar/event traffic is attributed to influencer collaborations.
- Drive ≥3.5% conversion rate from influencer traffic to job applications.
Webinars & Educational Engagement
- Deliver 2 webinars per month on relevant employability topics.
- Average attendance: 50+ participants per session.
- Engagement rate (Q&A, chat, polls): 25%+.
- Post-webinar application conversion: ≥20% of attendees.
- Quarterly attendee satisfaction: 4.5/5 average.
Brand Reputation & Market Insight
- Produce a monthly sentiment summary of employer brand mentions.
- Deliver a quarterly insight report with 3+ actionable recommendations.
- Track and report perceived candidate-side brand improvement monthly.
- Monitor and manage comments and mentions; escalate reputational risks.
Events & Regional Activations
- Run 1 regional/institutional activation per month.
- Event attendance: 50+ qualified participants.
- Post-event application rate: 25% of attendees.
- Establish presence in 5 target cities (Bogotá, Barranquilla, Cartagena, Cali, Medellín) by month 6.
Job Fairs & University Engagement
- Participate in 4+ job fairs per semester; develop relationships with universities and employability programs.
- Media Coverage & Communications
- Secure features in top-tier national or regional outlets each quarter.
- Produce 2+ leadership-promotion activities per quarter (podcasts, interviews, op-eds).
- Media reach target: cumulative 200,000+ monthly.
- Achieve 3–5 relevant employability articles mentioning Pharmbills per quarter.
Reporting & Performance
- Deliver a concise monthly performance report (activities, KPIs, insights, next steps).
- Facilitate a quarterly strategy review with the Pharmbills marketing team.
📚 Required skills & experience (must-have)
- 3+ years in PR, influencer marketing, or employer-brand PR with measurable results.
- Proven experience running influencer campaigns and webinars that convert.
- Strong local network across Colombia (influencers, universities, event partners, media).
- Metrics-driven: familiarity with social analytics, attribution, and reporting (e.g., Google Analytics, social platform insights, social listening tools).
- Excellent communication in Spanish; professional English (B2+) preferred.
- Event management experience and ability to manage regional activations.
- Experience producing media features and coordinating with journalists/podcasts.
- Able to operate autonomously as an external contractor and deliver monthly/quarterly reports.
✨ Nice to have
- Background in recruitment marketing or employer branding for tech/healthcare.
- Experience with webinar platforms (Zoom Webinars, Hopin, Demio, etc.).
- Case studies of previous influencer or university engagement campaigns.
⚙️ Contractor arrangement & availability
- Part-time contractor: indicate weekly availability (preferred 10–20 hours/week).
- Contract length: initial 3-month engagement with potential extension based on KPIs.
- All deliverables coordinated with Pharmbills marketing team.
👤 What to include in your application
- Please apply and have ready:
- Two case studies (influencer campaign + webinar or event) with KPIs/results.
- A 1-page sample 30-/60-/90-day plan for Pharmbills in Colombia (high level).
- Weekly availability and proposed fixed monthly fee.
🤍 Why you’ll enjoy this collaboration
- Flexible, project-based collaboration with clear KPIs.
- Opportunity to shape a growing employer brand in Colombia.
- Direct impact on candidate pipelines and visibility without client-facing demands.
- Close collaboration with an experienced global marketing team.
📩 Ready to lead Pharmbills’ PR projects in Colombia? Apply now via LinkedIn Easy Apply — include your CV, 2 case studies, a short plan, and your availability.

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