PR Manager in Colombia, Remote

📣 Grow Employer Brand & Talent Pipelines in Colombia

📍 Location: Colombia (Bogotá preferred / remote within Colombia)

🔎 Why Pharmbills?

At Pharmbills we connect Latin American talent with leading U.S. healthcare and insurance companies. With 1,000+ professionals across multiple countries, we’re scaling our employer brand in Colombia and need a results-driven PR specialist to lead influencer partnerships, webinars, events, media outreach, and insight reporting — on a part-time contract basis.

🎯 What this project is about

You’ll design and deliver PR & employability projects that drive awareness, candidate flow, and positive public perception for Pharmbills in Colombia. Success is measured against clear KPIs (see below) — you’ll own campaign delivery, local activation, and monthly reporting in coordination with Pharmbills’ marketing team. ‍

Key responsibilities & KPIs

• Influencer & Employability Partnerships
• Secure 3–5+ vetted influencer partnerships per month.
• Generate 30,000–50,000 total monthly impressions (minimum ~10,000 per influencer).
• Achieve 3%+ engagement rate on influencer posts.
• Ensure ≥15% of webinar/event traffic is attributed to influencer collaborations.
• Drive ≥3.5% conversion rate from influencer traffic to job applications.

 Webinars & Educational Engagement ‍

• Deliver 2 webinars per month on relevant employability topics.
• Average attendance: 50+ participants per session.
• Engagement rate (Q&A, chat, polls): 25%+.
• Post-webinar application conversion: ≥20% of attendees.
• Quarterly attendee satisfaction: 4.5/5 average.

Brand Reputation & Market Insight

• Produce a monthly sentiment summary of employer brand mentions.
• Deliver a quarterly insight report with 3+ actionable recommendations.
• Track and report perceived candidate-side brand improvement monthly.
• Monitor and manage comments and mentions; escalate reputational risks.

Events & Regional Activations

• Run 1 regional/institutional activation per month.
• Event attendance: 50+ qualified participants.
• Post-event application rate: 25% of attendees.
• Establish presence in 5 target cities (Bogotá, Barranquilla, Cartagena, Cali, Medellín) by month 6.

Job Fairs & University Engagement

• Participate in 4+ job fairs per semester; develop relationships with universities and employability programs.
• Media Coverage & Communications
• Secure features in top-tier national or regional outlets each quarter.
• Produce 2+ leadership-promotion activities per quarter (podcasts, interviews, op-eds).
• Media reach target: cumulative 200,000+ monthly.
• Achieve 3–5 relevant employability articles mentioning Pharmbills per quarter.

Reporting & Performance

• Deliver a concise monthly performance report (activities, KPIs, insights, next steps).
• Facilitate a quarterly strategy review with the Pharmbills marketing team.

📚 Required skills & experience (must-have)

• 3+ years in PR, influencer marketing, or employer-brand PR with measurable results.
• Proven experience running influencer campaigns and webinars that convert.
• Strong local network across Colombia (influencers, universities, event partners, media).
• Metrics-driven: familiarity with social analytics, attribution, and reporting (e.g., Google Analytics, social platform insights, social listening tools).
• Excellent communication in Spanish; professional English (B2+) preferred.
• Event management experience and ability to manage regional activations.
• Experience producing media features and coordinating with journalists/podcasts.
• Able to operate autonomously as an external contractor and deliver monthly/quarterly reports.

✨ Nice to have

• Background in recruitment marketing or employer branding for tech/healthcare.
• Experience with webinar platforms (Zoom Webinars, Hopin, Demio, etc.).
• Case studies of previous influencer or university engagement campaigns.

⚙️ Contractor arrangement & availability

• Part-time contractor: indicate weekly availability (preferred 10–20 hours/week).
• Contract length: initial 3-month engagement with potential extension based on KPIs.
• All deliverables coordinated with Pharmbills marketing team.

👤 What to include in your application

• Please apply and have ready:
• Two case studies (influencer campaign + webinar or event) with KPIs/results.
• A 1-page sample 30-/60-/90-day plan for Pharmbills in Colombia (high level).
• Weekly availability and proposed fixed monthly fee.

🤍 Why you’ll enjoy this collaboration

• Flexible, project-based collaboration with clear KPIs.
• Opportunity to shape a growing employer brand in Colombia.
• Direct impact on candidate pipelines and visibility without client-facing demands.
• Close collaboration with an experienced global marketing team.

📩 Ready to lead Pharmbills’ PR projects in Colombia? Apply now via LinkedIn Easy Apply — include your CV, 2 case studies, a short plan, and your availability.